CCTV Reported Our College’s Brand Culture of “Tianyi Star”
On April 23, the column “Ji Lu Dong Fang”of CCTV’s Discovery Tour Channel played a 15 minutes program, with the title of “Tian Yi Ingenuity”, reported “Tian Yi Star”, the brand culture of our school. The program showed the achievements of running a school and educating students. After it was broadcast, the society responded enthusiastically and gave high praise.
In recent years, under the leadership of Jiangsu Provincial Party Committee and the Provincial Government, Jiangsu College of Nursing has been in keeping with the motto of “Care for life and Cultivate Students’ Morality”, the spirit of “fairness and justice”, the teaching style of “Unity of Knowing and Doing” and the studying style of “studious”. We carry forward the school spirit of “open, innovative and excellent”, adhere to the school philosophy of “developing education by Conscientiousness, striving for progress by responsibility and casting our brand by wisdom”, focused on the targets of “ having international position, being in the lead in domestic and having position in Jiangsu”. Our school have the main development strategy, which is the "one body and two wings" , and we devote ourselves to building a highland of health service with combination of medical and health care, and becoming a first-class high-quality health vocational college in the country. For many years in a row, the passing rate of “National Nursing Examination” for Nursing graduates is over 99.8%, and the employment rate is over 98%. Our college cultivated more than 8000 high-quality medical and health professionals, and has made important contributions for the regional economic and social development.
In the form of this documentary, “Tianyi Ingenuity” made a panoramic depiction of this medical education brand from three aspects, which is running school from school motto, regulations and the virtuous. The documentary cuts in from the story of the “Tianyi Star Outstanding Student” Han Baoxin, that shows a series of distinctive practices and advanced experiences carried out by Jiangsu College of Nursing with the fields of brand building, the construction of culture, the structure of institutions and the professional education of nursing in the new era. The filming of documentary was supported by college’s leaders and the sectors of society. Ji Wenqiao, the General Secretary of the Party Committee, Wu Binjiang, the deputy Secretary of the Party Committee, successively received the interviews. In addition, many experts and scholars, such as Xing Hui, the director of the Academic Committee of the National Academy of Education Administration and director of the Vocational Education Research Center, and Li Ling, the professor of National School of Development of Peking University and director of the Health Development Research Center of Peking University, also expressed their highly views of the medical education brand, “Tianyi Star”.
On the same day, the teachers and students of the whole college watched the program from TV, computer, App and so on. Everyone thinks that the documentary “Tianyi Ingenuity” has a good topic, beautiful pictures and excellent production, which is a high-quality documentary focusing on reflecting achievements and images of “Tianyi Star” medical eductional brand. After watching, everyone has expressed that they are very excited and proud of it. Taking the next step on our own jobs, and then we are adhere to the school spirit of “open, innovative and excellent”, focusing on the development goals, and providing talents and strength for promoting college’s high-quality development and polishing the “Tianyi Star” medical education brand.